Prototyping is a very important aspect in the whole web development process, if not the most important.
Before web-designer proceeds to develop a website's prototype, he is obliged to analyze the aspects of the project's theme and study the pros and cons of the competitors.
Prototyping helps to create a website's structure, place its main blocks and the navigation between the web pages. This stage allows you to work gradually so that a client can perfectly understand how the structure of a web-product will look at the final stage of the development.
Because of the prototyping stage, it is possible to quickly identify the shortcomings in the website's layout and quickly eliminate them. A prototype is the skeleton of a website which allows you to quickly make various adjustments to improve the UI/UX components.
During the prototyping stage, a web-designer creates a static layout of a web-page, in which all of the future web elements are located, such as: header, footer, photographs, texts, buttons, triggers and etc.
Remember - a good prototype is 70% of a successful result in the whole web development process.