Research and analysis
In the first stage of successful brand identity development, we analyze your competition, which lays the groundwork for your brand identity and market positioning.
In this stage, we make several drafts to help you visualize the possible outcome so we may determine the best design direction.
Early design concepts
When the drafts are complete, we will refine 3 best versions of your logo. You will be able to take a direct part in the development process and choose your favourite design.
The final version of the Logo
The design of your choice will be refined further before your final approval. It will then become the centrepiece in the development of your company’s brand book.
Development of a comprehensive guide
To give you guidance on proper use, we will provide a complete guide to help you gain the most benefit from future use of your brand identity components.
A complete brand book
We will compile all the visual and stylistic components of your brand into a brand book with a guide for future use.