You've probably heard about both landing pages and E-commerce websites, but have you heard about a mix of a landing page and e-commerce as a hybrid of both?
What is it and how to call it?
Landing commerce, Landing shop, L-commerce…?!
Well, it doesn't really matter how we call it. The only important thing is that it is a great way to raise your sales. Fast, profitable, and daring website format for many businesses.
Let's take a look at this scenario:
You are a business owner and you sell the same type of product in a specific segment. You want to increase the traffic to your product through online sales, but you don't want to spend a lot of time and money developing a full-fledged e-commerce website. Why don't you make a hybrid of a landing page with an online store inside? In fact, it is not as hard as it seems. A classic landing page is being created with its own info-blocks, where each block is aimed at selling goods. Landing pages are more profitable in terms of marketing and sales since in a classic E-commerce website it is not always possible to fully convey the value of the products. A landing page with a built-in online store allows you to point out the advantages, explain more about your company, build trust, and successfully sell the product.
To create such a website, we develop a special block in the form of a catalog with product cards. If necessary, you can additionally display the entire catalog on a separate page if there are more than 15-20 items in your store. Thus, you will make it easier to filter your products and provide a more convenient way to find the product that the client needs. If you don't have a lot of positions, for example, 5-15, you don't need to do this, and you can leave everything on the actual landing page.
Everything works just like in a general e-commerce website. A product or a group of products are sent to the cart, the number of products and their cost is summed up, and then you go to the "make a purchase" page. You enter your personal data, addresses, and then go to the payment page, or to the built-in aggregator of payment systems.
Sounds convenient, doesn't it?
This is how you can save about half the cost of creating a full-fledged e-commerce website and about 40% of the time for the whole development.
We have a great example of such website created by our specialists: http://painreleaseoil.com/
A landing page with an installed store for the company that sells oils "P&C".